SEO and Digital Marketing:

This is one of the most common questions asked by our clients, and also one of the most difficult to answer, as a number of factors come into play that can lead to results sooner or later.

• Keyword competition: Not all keywords are equally competitive. There are sectors where competition is very strong (fashion, technology, digital marketing itself) while others have hardly any competitors.
• Effectiveness of the strategy: Going back to the previous question, here the experience you have working in SEO will have a great influence. A weak strategy will take us much longer to position ourselves in the search engines, while if we have experience on our side, the time will be shortened considerably.
• Budget: Whether you work with an agency to manage your SEO strategy or you do it yourself, the budget will determine to a large extent how quickly you can achieve your results. SEO work often involves expenses such as copywriting and link generation. The higher the budget for these items, the easier it will be to achieve a good position in less time.

Logically there are differences. While in SEO we are working on organic positioning to receive visits at no cost, with SEM what we do is pay these search engines so that our ads appear at the top of the search, without having to wait for it or optimise our website according to SEO guidelines.

An SEO strategy can bring us a large amount of traffic without having to pay more than what we are investing (either time or money) in carrying out web optimisation actions.

With SEM, we have to pay every time a user clicks on our ads, which means that the higher the amount of traffic, the higher the costs. This is also influenced by the amount we are willing to pay for each click (that’s why it is called CPC or Cost Per Click campaigns). A higher CPC will help us to achieve a better position, but it will also mean a higher cost.

On the other hand, with SEO we depend on changes in Google’s (or whatever search engine’s) algorithm and our control is more limited. With SEM we can choose which keywords we want to rank for and set the bids for each one, so we have much more control.

This is another difficult question to answer, as it will largely depend on the competition in our sector and the agency we have chosen to carry out our strategy.

If you are one of those who decide to do SEO by yourself, here the budget will depend on what you are willing to spend. If you have sufficient knowledge it may cost you much less to achieve the desired results, while lack of experience may mean that you make low quality investments and end up costing you more.

When working with an SEO agency you will also find that they have different rates depending on the services offered and the hours of work involved. The higher the investment, the better and faster the results will be.

Definitely not. There are a variety of companies that do search engine optimisation for their clients, and each uses different methods to do so.

In our case, we use a combination of on-page (content and web optimisation) and off-page (quality link generation) factors to ensure that the strategy is sound and that there is no risk of penalties. Working with both is the most advisable option.

If we focus only on content, the process tends to be slower; working only with links, the results will not be as good; but by combining both, success and long-term stability are practically assured.