Artificial intelligence has been a big talking point of late and for good reason. The report estimates that it will lead to approximately $15.7 trillion in economic growth by 2030.

In this article, you’ll learn more about AI and how using it on your WordPress site can help boost your productivity. Let’s get started!

What Is Artificial Intelligence?

AI has been around for a while but has really started to make strides in recent years. They act as assistants and can help you be more efficient with your time. The content produced is high quality and can be used in your business.

Today, AI is almost everywhere. You’ll find it mentioned in many applications, websites, and businesses, such as Facebook, Gmail, and PayPal. For example, PayPal uses AI to make fraud prevention its top priority. This lets it check for customer data (IDs etc.) more effectively and assess all potential risks

There are many applications for this technology, bringing many benefits. One of the most intriguing is using AI solutions in website development. Here are 3 good reasons why it could be worth using

1. AI Enhances Website Interactions

While chatbots can’t fully take over the job of communicating with your web visitors, they are very efficient. They’re also much faster than email, which is another reason to use them.

As the technology for chatbots advances, they will eventually be able to detect human emotions. This will allow your website visitors to feel as if they are speaking to a real member of your team.

2. AI Enables Improved Searching

When people visit your company website, they want to find what they need as quickly as possible. This is much easier to do with the use of AI, including voice search. Voice searches are becoming more popular than traditional searches according to recent studies and this is largely because of how effective they can be among younger audiences.

In the future, voice search will be a vital part of marketing a website. They work off deep learning technologies as well as speech recognition. Speech recognition enables AI programs to recognize spoken language and translate it into text

3. AI Makes the Customer Experience More Relevant

One of the main reasons for investing in AI is that it will help you get a better understanding of your clients and create a user-focused website. Think about your mood or preferences if you want to experience it yourself.

These types of algorithms allow data scientists to work with an approximated user profile for users that interact with the content you publish on your website. Personalized ads, product recommendations, and discounts, as well as tailored content, can be made available to a subset of visitors.

4. AI Makes Marketing More Effective

AI provides a number of opportunities for marketers. Machine learning has made it possible to predict the market better, based on information such as what consumers buy.

It is becoming more common for AI to be used in marketing & advertising campaigns. It can produce marketing material based on an analysis of the kind of products that customers are most likely to buy, price points that work well, and the best time to reach out to them.

Reasons to Use Artificial Intelligence in Business

Online companies should consider using AI because it can help identify trends and make faster decisions. This isn’t easy to do, but it allows you to react more quickly & stay ahead of the competition.

1. AI Turns Databases into Useful Intel

You can use AI platforms to manage the information gathered about your customers. This allows you to analyze large collections of data like customer records and sales records.

With AI, you can detect irregularities and trends in your data. This will help you learn which strategies to implement. The benefits of using an AI platform for database management include reducing infrastructure costs, improving efficiency, and even increasing responsiveness.

2. AI Provides Improves Dashboards for Gathering Information

AI software can also help you create a cloud-based dashboard. This acts as a data hub, allowing you to gather information from multiple apps which include metrics that are key to your business.

Furthermore, AI insights from this type of machine can be used to improve business performance. For example, you will be able to know how a new marketing campaign will perform and who your customer base is.

3. AI Enhances Sales

There are many AI applications that offer recommendations to customers, and these can boost company sales. One example is an AI that predicts what the customer wants based on their data and offers them a match. This can be a useful way to drive additional conversions from your audience.

4. AI Provides Business Insights

Some AI solutions do offer predictive analytics and insights based on data. That means you can learn how well your current efforts perform and locate key areas in which your business can improve one day at a time.